He graduated as an agricultural engineer in 1989 and he defended his PhD thesis in agricultural engineering in 1993 at the University of Agricultural Sciences in Keszthely (Hungary). He has been teaching in the field of food science and marketing for nearly 30 years. His most important research fields are: the evaluation of marketing strategies referring to the so-called strategic foods (functional, organic, traditional and local), nutrition- and health marketing, sustainability marketing. His research work also covers the examination of the contacts between food industry and food commerce, as well as the analysis of the possibilities of collective agricultural and food marketing. In the last 20 years, he has been the project- and subproject leader of almost 40 international and Hungarian research projects. These projects are connected to the development of rural areas, the solution of the unique marketing problems of food economy and the improvement of scientific research work. The number of his scientific publications is more than 300, half of them are articles published in scientific journals, and he is also the author of several books and book chapters both in English and Hungarian languages.